World Huntington Beach is one of Southern California's premier event and entertainment venues, hosting seasonal festivals, concerts, sporting events, and cultural celebrations. As the in-house Graphic Designer, I develop creative marketing assets that drive attendance, strengthen brand recognition, and enhance the guest experience across both print and digital media.

I lead the visual design process from concept through production, creating everything from social media and email campaigns and event branding to apparel, large-format signage, and promotional materials. Working closely with leadership and manufacturers to translate marketing objectives into compelling visual communications while preparing production-ready files for vendors and maintaining a consistent brand identity across all platforms.

Maxus Clothing Co. was created as a space to merge art and identity through wearable design. Born from a desire to experiment freely, outside the boundaries of traditional art or fashion, the brand explores raw textures, bold graphics, and emotionally driven visuals. Each piece is a completely handmade original reflection of personal growth, curiosity, and the need to create work that feels intentional and expressive.

 Self-managed end-to-end, from concept through production. Responsibilities included designing every collection, building and maintaining the e-commerce platform, developing the brand identity, and hand-crafting each garment through custom production methods. The result is a fully independent label driven by original design, hands-on craftsmanship, and a streamlined direct-to-consumer experience.